Acura sucks. Here’s why

I have to agree with Jalopnik.  I give up on Acura.   Acura sucks.
They are reliable as you expect from a Japanese car maker, but after they killed off the Integra aka RSX, the remaining excitement I had for Acura is over.
You say NSX?   Taking way too long.  Way way too long.
‘Oh it was in Iron Man!,’ you say…   Jeez really?!?  Are you 10?
The grill… it looks like a shield you would see in Voltron.  It’s gotten more subtle but still a no go.
And what’s with the buttons?  Why are there so many buttons?   Integrate it in to the system!  Clean it up!

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Here’s a solution.   Steal a designer from Audi, BMW, or Mercedes.  Have them design one car that blows everyone’s mind away and then copy 90% of the style into all the other Acura line up.  It worked for Audi, BMW, and Mercedes.   European touch will change everything.  GM and Chrysler finally learned their lesson (Stingray & Viper).

Acura Is Slowly Committing Suicide

Acura Is Slowly Committing Suicide

This was originally going to be a piece in which I congratulated Acura for inventing a 2006 Lexus IS350 with their grille on it, a vehicle they refer to as the TLX Concept. But I won’t do that. There’s no point in poking fun of Acura anymore. 1P

I’m tired of being critical of Acura. Now, as we go into 2014, I am more convinced than ever that doing so is a meaningless exercise. I have never seen any company, automotive or otherwise, more committed to doing the same thing over and over again and expecting different results. 234P

Acura is slowly committing suicide, and the cause of death will be lack of innovation. 5P

Let’s first talk about the point of auto shows like the one in Detroit. Though they are increasingly becoming irrelevant in the digital age, auto shows exist to both preview feasible future products and to display new ideas. It’s where automakers can show off new design languages, new technologies, new market segments they’d like to explore, and generally get people excited enough to care about their brand. 6P

Acura Is Slowly Committing Suicide

When was the last time you saw an Acura concept that wasn’t a direct preview of one of their upcoming sedans or SUVs, and was instead something new, something invigorating, something that got people talking about the good things going on there? 9P

It’s literally been years since Acura has turned out anything even close to that. By my count, their last really interesting “out there” concept was the Advanced Sports Car Concept of 2007. That was seven years ago. Seven years. The last couple of years, it’s mostly just been “prototypes” of the new MDX, RDX and now the TLX. P

Meanwhile, the brands Acura thinks it competes with are, across the board, innovating and trying new and different things. The resurgent Cadillac dropped an attractive ATS Coupe, and a V version of that is surely in the pipeline. P

Infiniti, that other often-beleaguered Japanese brand, is exploring new territory with theQ30 small crossover/hatch and may be cooking up a legit M fighter in the Q50 Eau Rouge, a car CEO Johan De Nysschen has ordered into production. You have to give Infiniti credit for being ambitious. 10

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